Open the raise's Dashboard tab and scroll to Where Opportunities Came From. It groups the raise's opportunities by source and shows how far each group got.
Steps
- Open the raise and click the Dashboard tab.
- In Where Opportunities Came From, choose Group By: Email campaign, Referrer, Co-sponsor, or Lead source.
- Choose Source to Use: First saved source or Latest saved source.
- Optionally limit to Created on or After and Created on or Before dates.
Columns
- Opportunities: how many opportunities have this source.
- Reached a Pledge Stage: count and percent that reached a pledge stage.
- Reached Won: count and percent that reached a won stage.
- Expected: expected amounts.
- Accepted Pledges: accepted pledge amounts.
- Funded: money actually funded.
Good to know
- Sources are saved as history on each opportunity. Change an opportunity's campaign with Source History.
- The report notes how many opportunities have history saved after creation. Older records may only have an "existing source" baseline.
- A staff-chosen source records your judgment; it doesn't prove that a campaign led to an investment.
- If no rows show, no opportunities match the dates.
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